Privacy policy

1 Introduction and General Provisions

We are very pleased about your interest in our company. Data protection is of a particularly high priority for the management of DMK Baby GmbH. The use of the Internet pages of the DMK Baby GmbH is possible without any indication of personal data. However, if website visitors want to use special services provided by our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and if there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, or e-mail address of a data subject shall always be in line with the General Data Protection Regulation. By means of this data protection declaration, our enterprise would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, website users are informed of their rights with the help of this data protection declaration.

As the controller, the DMK Baby GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, digital data transmissions can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1.1 Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

DMK Baby GmbH
Flughafenalle 17
28199 Bremen
Tel.: +49 421 243-26000


1.2 Contact of the Data Protection Officer

You can contact our data protection officer at:

DMK Deutsches Milchkontor GmbH
Maria-Cunitz-Straße 5
28199 Bremen


Every website visitor and other interested parties can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

1.3 Passing on data

We do not transfer your personal data to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if

  • you have given your express consent in accordance with Art. 6 Para. 1 lit. a DSGVO, for example to shipping service providers by ordering goods to be sent by post or consent to separate conditions of participation in the context of competitions,
  • the disclosure is necessary in accordance with Art. 6 Para. 1 lit. f DSGVO and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
  • there is a legal obligation for the disclosure in accordance with Art. 6 Para. 1 lit. c DSGVO, and
  • this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 Para. 1 lit. b DSGVO.

2 Notes on data collection

2.1 Cookies

Cookie Policy of

This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website only uses Trackers managed directly by the Owner (so-called “first-party” Trackers).
The validity and expiration periods of first-party Cookies and other similar Trackers may vary depending on the lifetime set by the Owner. Some of them expire upon termination of the User’s browsing session.

We base the use of technically necessary cookies on Art. 6 Para. 1 lit.f GDPR: the processing takes place to improve the functionality of our website. They are therefore necessary to safeguard our legitimate interests. If a corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR. The consent can be revoked at any time.

Activities strictly necessary for the operation of this Website and delivery of the Service

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other Trackers

  • SPAM protection

This type of service analyzes the traffic of this Website, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Google reCAPTCHA

Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
The use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Use.
Personal Data Processed: Cookie and Usage Data.

Other activities involving the use of Trackers

Experience enhancement

This Website uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

YouTube Video Widget

YouTube is a video content visualization service provided by Google Ireland Limited, which allows this website to embed relevant content on its pages.
Personal data processed: Cookie and usage data. Privacy Policy.

Google Fonts (Google Ireland Limited)

Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages. Personal Data processed: Trackers; Usage Data. Place of processing: Ireland – Privacy Policy.


This Website uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics Features for Advertising Reports

Google Analytics on this application (this website) enables advertising reporting features that collect additional information from the DoubleClick cookie (web activity) and device advertising IDs (app activity). It allows the owner to analyze specific behavioral and interest data (traffic data and user ad interaction data) and, if enabled, demographic data (age and gender information).
Users can opt-out of Google's use of cookies by accessing Google's Ad Settings.
Personal Data Processed: Cookie, Unique Device Identifier for Advertising (Google Advertising ID or IDFA, for example), and various types of data as described in the service's Provacy Privacy Statement. Privacy Policy - Opt Out.

Google Analytics 4 (Google Ireland Limited)

Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

Personal Data processed: Trackers.

Place of processing: Ireland – Privacy Policy – Opt Out.

Storage duration:

_ga: 2 years

_ga_*: 2 years

_gac_gb_*: 3 months

_gid: 1 day

Google Analytics: Performance Reports by Demographics and Interests

Google Analytics: Performance Reports by Demographics and Interests is a Google advertising reporting feature that provides data on demographics and interests within Google Analytics for this website (demographics means age and gender data).
Users can opt-out of Google's use of cookies by accessing Google's Ad Settings.
Personal Data Processed: Cookie and Unique Device Identifier for Advertising (Google Advertising ID or IDFA, for example). Privacy Policy - Opt Out.

Google Analytics with IP Anonymization

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the data collected to track and study how this website is used, report on its activities, and share it with other Google services.
Google may use the collected data to contextualize and personalize the ads of its own advertising network.
On this website, IP anonymization has been activated so that the IP address of users is truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Processed personal data: Cookie and usage data.
Privacy Policy - Opt Out

Targeting & Advertising

This Website uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

  • Remarketing and behavioral targeting

This type of service allows this Website and its partners to inform, optimize and serve advertising based on past use of this Website by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page.

Users may also opt-out of certain advertising features through applicable device settings, such as the device advertising settings for mobile phones or ads settings in general.

Remarketing with Google Analytics

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that combines the tracking activities of Google Analytics and its cookies with the Google Ads advertising network and the "DoubleClick" cookie.
Personal data processed: Cookie and Usage Data.
Privacy Policy - Opt Out.

Activities that do not fit the above categorizations

  • Accepting Website Cookies

These cookies are used to anonymously identify your client and to store whether you have taken note of the notice on the use of cookies. No personal data is stored or transmitted.

Storage duration:

  • _iub_cs-11413392: 1 year
  • Cookie Reading the Breastfeeding Notification

Purpose: These cookies are used to anonymously identify your client and to store whether you have read and taken note of the breastfeeding notification. No personal data is stored or transmitted.

Storage duration:

  • notificationPopup4463State: 24 hours
  • Session Cookie for Typo3 User Management

Dieser Cookie ist nur für die Webadministratoren relevant. Es werden keine personenbezogenen Daten verarbeitet (Speicherdauer: Dauer der Sitzung)

Storage duration:

  • fe_typo_user: duration of the session


How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings, such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings, view and look for the relevant setting).


Advertising industry specific opt-outs

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.


Owner and Data Controller

DMK Baby GmbH

Administrative headquarter:
DMK Baby GmbH
Maria-Cunitz-Straße 5
28199 Bremen

Tel.: +49 421 243 26 000

Board of Management: Tim Meyerhoff, Mariola Marta Matuszek, Peter Hüttmann

Company registration:

Amtsgericht Bremen
HRB 29267
USt-IdNr. (VAT Reg No): DE 26 5646 153

Owner contact email:

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Website.


Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.


Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.



The individual using this Website who, unless otherwise specified, coincides with the Data Subject.


Data Subject

The natural person to whom the Personal Data refers.



The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.


Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.


This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.



The service provided by this Website as described in the relative terms (if available) and on this site/application.


European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.



Cookies are Trackers consisting of small sets of data stored in the User's browser.



Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Website, if not stated otherwise within this document.


2.2 Collection of general data and information

a) When visiting the website

When visiting our website, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a log file. The following information is collected without any action on your part and stored until automated deletion:

  • Name of the retrieved file
  • Date and time of retrieval
  • Amount of transferred data
  • Notification that the retrieval was either successful or not
  • Type of web browser used
  • Type of operating system used
  • Page visited directly before
  • Name of your internet provider
  • Your IP address

The data mentioned are processed by us for the following purposes:

  • ensuring a smooth connection to the website;
  • ensuring our website is user-friendly;
  • evaluation of system security and stability; as well as
  • for further administrative purposes.

The legal basis for data processing is Article 6 (1) (f) GDPR. Our legitimate interest follows from the data collection purposes listed above. The data collected will under no circumstances be used for the purpose of drawing conclusions about you personally.

b) When using our contact form

If you have any questions, we offer you the possibility to contact us using a contact form provided on the website. If a website user contacts us, the personal data transmitted to DMK GmbH are automatically collected and saved for internal use and internal purposes only. Ths personal data is not passed on to third  parties. The data processing for the purpose of contacting us takes place in accordance with Article 6 (1) (a) GDPR on the basis of your voluntarily given consent.


3. Data subject’s rights

You are entitled to the following data subject rights:

a) Right to information

You have the right to request a confirmation as to whether your personal data is being processed.

b) Correction / deletion / restriction of processing

Furthermore, you have the right to ask us to:

  • immediately correct personal data concerning you (right to rectification);
  • immediately delete personal data concerning you (right of deletion); and
  • restrict the processing of your personal data (right to restriction of processing).

c) Data transferability

You have the right to receive personally identifiable information you have provided to us in a structured, common and machine-readable format and to communicate that information to another person in charge.

d) Right of revocation

You have the right to revoke your consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

e) Right to object

If processing of personal data concerning you is necessary for the performance of a task in the public interest (Article 6 (1) (e) GDPR) or for the protection of our legitimate interests (Article 6 (1) (f) GDPR), you have a right to object.

f) Right of appeal

If you believe that the processing of your personal data violates the GDPR, you have the right of appeal to a supervisory authority without prejudice to any other legal remedies. The contact details of your authority in charge can be found at

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